Redefining what a bank is

The financial sector has a huge impact on every aspect of our life and future, from politics to climate change. Banking and financial institutions can choose to be passive players – or change our world for the better. 

Let’s start with a few words on change: a large slice of the human race’s remarkable success can be attributed to our astonishing adaptability and willingness to face new situations as they arise – and to embrace change where it promises individual or collective advantage. 

Confronted with daunting challenges like inequality or climate change, this resilience and flexibility has become a critical factor for future development. 

In other words: where old models no longer work, it’s high time to approach them with fresh eyes and rethink the way we approach, do – and finance – business. 


The (r)evolution starts here

Banks are undeniably power figures in today’s society <link to role of banking and capital>. As intermediaries between entrepreneurs and investors, creditors and lenders, banks take the friction out of exchange and connect parties with excess capital to those who need it. Yet while banks are connectors by nature, they don’t fully explore this potential beyond brokering financial deals. 



A game of give and take: the surplus & deficit mechanism

In a market, players with excess capital (surplus) have an incentive to put this to use to protect their principal (investment) and earn additional benefits (returns). On the other side of the equation, players that lack capital (have a deficit) try to attract surplus/investment by promising attractive returns. To make this a winning proposition for all involved, they use this capital injection to create added value.  


Broaden the scope – for a successful future and future success

As highly effective and efficient middlemen, financial providers are perfectly positioned to not only connect borrowers and lenders, investors, and budding businesses, but also people, tools, ideas, and knowledge. And since capital will continue to play a decisive role in society, we want to be a catalyst for leveraging resources and ideas that promote a better future.

Why shouldn’t financial institutions become impact-driven communities? At Remagine, we believe in the power of connections, the power of communities and the power of technology-driven platforms to accelerate emerging movements and trends that support “change we can believe in” (to borrow one of Barack Obama’s famous phrases). This is why we have decided to become a financial platform, offering the features and services we do.

“Being less egocentric now will result in more self-benefits in the long run, as it will enable us to achieve a more just global society. This is sort of an “enlightened self-interest.” (Julia Profeta Johansson, Co-Founder, Remagine)

This is what we do – and this is what it takes

Right now, we are building a community that will redefine finance, capital and accounts and what their role in society should be. We know that championing conscious capitalism means involving all stakeholders, from customers and investors to communities and leaders for climate action.

At the same time, this approach requires crystal-clear financial AND impact goals to develop a healthy, sustainable, and successful company that is built to last.  



Do good = donate better

At Remagine, every action counts. Take our automated donations approach: for every account opened, a child in need receives school meals, for every funding disbursed, a teenager from a refugee background gets a sponsored laptop. A percentage of all card transactions goes to a tree-planting initiative that protects forest ecosystems in danger. 


The tangible benefits 

This accountability- and community-driven approach is designed to benefit both society at large and the bottom line. While our customers can rest assured that their money and actions don’t promote harmful industries or practices, they also enjoy access to a network of like minded people, bespoke advice and – for those that pass our impact assessment – even free account services. And we also benefit from this, as impact-driven companies actually perform better. We believe in building lasting, loyal customer relationships for long-term value creation. And we believe in simply doing what’s right, by supporting causes outside the scope of our own business model. 

Are you ready for change? Join us in reimagining the future.




All about asking the right questions: Theory of Change

Would you like a nudge in the right direction? The Theory of Change is a powerful, analytical tool for framing the impact vision of your business through inputs, outputs, and outcomes. By analysing inputs like products or services, the framework helps companies striving for change to better understand their outputs – and to design outcomes that match their desired impact.  


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